Archive for July, 2011

PRODUCT STRATEGY

R. Akhmad Rival Based on Lecture by Prof. Dr. Ir. Ujang Sumarwan, MSc Marketing Class R46 Master of Management Graduate Program of Management and Business Bogor Agricultural University (Institut Pertanian Bogor – IPB) Indonesia Dalam menghadapi era globalisasi, dunia usaha menghadapi persaingan yang sama sekali berbeda. Dalam setiap aspek dibanjiri produk/jasa dari luar. Industri kesehatan […]

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